Wednesday, September 19, 2012

Dear GW, Stop It

Oh, a storm is coming? Really? Because last time I checked we hadn't even received news that the last storm you said was coming had actually run it's course and cleared up. I know you guys live in England and all, but really, how many storms/dark tides/ominous omens are heading our way? You can only have so much "bad" weather before it becomes commonplace and is just referred to as "weather".

"How's the weather today Bill?" 

"Well, the sky is the color of fire, it's raining acid, and there's giant mechanical aberrations everywhere. You know, the usual."



Stop it. 

And it's getting dangerously close to 2013. Photoshopping a static image and having it scroll across the screen isn't exactly a new trick in the playbook. That's some Ken Burns stuff.

I get that motion graphics is a highly specialized technique that is an artform in and of itself. It takes very talented people months of intense work to create even 30 second spots in digital animation, I've actually worked in the field myself. That being said...

Just because you can do something doesn't mean that you should. 

Buying a copy of Adobe Aftereffects doesn't make your Photoshop guy a master animator. He's your Photoshop guy, let him be your Photoshop guy. But who will do the animation you may ask? No one. 

Stop it. 

The new models are cool enough. You've invested so much money and development time into making these staggeringly cool new chaos models, just show us the models! Or how about one of the many, many sketches and concept art pieces I'm sure exist as part of the production of the Chaosy-Mecha-Dragon-Thing? I'm sure those are gorgeous, and speak to the quality of work that has been put into this model.

It just kills me to see this, because I know the product is so good. It's a cheap used-car lot ad for a Bentley Dealership. You already hit the home run guys, just let it speak for itself.

Just stop it.